The steps to globalization lead the way towards a global same applies to our GBU my opinion Dmitry Kulikov Jersey Authentic , for a global comapny but there's a lot more to be done to achieve the global status...a company needs to go up the globalization pyramid so as to become a truly global company...[the pyramid something like the one given below]
globalization^ [own manufacturing & branding]^ global marketing^ international marketing^ Acquisitions^ JV^ agent based^ export^
the challenge lies in going global because the threshold required for jumping to the next level is high as the risk & investment associated is also high. But one thing is clear that one can never achieve a global status by not taking any the global companies have taken the risk at the time it required, & those which didnt vanished or have become smaller than what they were before.
risks of not becoming global:
1. dependence on others business performance 2. opportuinity loss 3. not be able to differentiate ourselves
Theories of globalization:
1. Raymond Vernon 2. Mc Kinsey 3. Bartlett & Ghoshal
I think we should all give it a thought and see what can be done to achieve a global status.
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