The SEO Local is a set of techniques aimed at increasing the visibility of a web page or eCommerce searches for relevant information to users based on the current geographical location of the same on. Or what is more or less the same, make the website of a company that has a physical business premise or provide a service in a specific geographical area.
Local SEO is a great opportunity for local businesses to stand out on the internet against big brands. In the same way that you need to invest time and effort if you want your business to attract the attention of pedestrians who pass by, Local SEO demands constant changes, attention calls, and time investment. So do not neglect, the competition is always working.