One of Nike’s biggest tech accomplishments of last year was the VaporMax, so it’s no wonder OFF-WHITE wanted a piece of the Nike Air Max 720 Dames action for “The Ten”, it retailed at $250, but you’ll find it reselling at around 4x that.On a recent Friday morning, a select group of Nike’s biggest fans got an alert. A new, limited-edition version of the brand’s Cortez running shoe–an old-school nylon sneaker originally released in 1972–was about to drop. The release was happening during the NBA All-Star Nike Air Max 90 Femme Weekend in Los Angeles, and the shoes–red, white, and black, with the words “don’t trip” emblazoned across the laces–were made www.adeninavarra.es in partnership with rapper Kendrick Lamar, a local legend. Customers received the notification through an app called Snkrs, which Nike has been refining over the past year as a way of connecting superfans with desirable pairs of, you know, sneakers. It is distinct from the regular Nike app, where you go to get a pair of performance shoes. Snkrs sticks to Nike Air Max 90 Damen the kinds of limited-edition runs–interesting colorways, unusual styles, partnerships with performing artists or fashion designers such as Riccardo Tisci–that are so popular they often end up being resold, concert-ticket-style, on the secondary market. Fans who collect rare sneakers (and streetwear by culty brands like Supreme) are known as hypebeasts, and they Nike Air Max 90 Donne Rosa are accustomed to waiting in endless, scrumlike lines at high-end boutiques with no guarantee of even getting a pair by the Nike Air Max Tn Womens time they reach the front. Nike was trying something different for its $100 Cortez Kenny II, nicknamed “Kung Fu Kennys” after Lamar’s alter ego. (An earlier version, the Cortez Kenny I, sold out in January and already goes for more than $400 a pair on the open market.) Nike used geofencing to ping only L.A.-based Snkrs users about the release. Fans who wanted Nike Air Huarache Femme a pair reserved them on the app and were directed to an address in downtown L.A. the following day. When they arrived, they found themselves inside the company’s highly Instagrammable All-Star headquarters, which were swarmed throughout the weekend with stars such as Kobe Bryant, Bella Hadid, and Spike Lee. Lamar was on hand for a live Q&A. Some of the most Adidas ZX 700 Dames engaged Snkrs users received wristbands for his VIP performance that night.Recently repurposed for OFF-WHITE x Nike’s World Cup Nike Air Max 95 Femme collection, the Zoom Fly originally retailed for $170. The OG white muslin colorway appeared along with other “Ghosting” models in this round-up back in November 2017.Another from the “Ghosting” series, these triple white Hyperdunk sport a Nike Air Max 90 Femme reconstructed translucent upper, featuring a semi-revealing material to tie-in with the theme.Bringing an iconic Adidas Superstar Mujer Converse silhouette into the mix, these hi-top All-Stars with translucent upper were here one minute and gone the next, fitting of the “Ghosting” series they are also a part of. The resell links below are your only hope at rocking for summer.